july 2025

Forbes on Financing for Experiential Hotels

plg perspectives

Interest In Experiential Hotels: Up For Consumers, Down For Financing

Forbes Finance Council

Forbes Article
Forbes Article

"While hospitality loans have been a significant part of my C-PACE lending business since we started, the new experiential lodging properties are increasing in popularity among developers because they are finding fewer traditional financing sources," said Rafi Golberstein, PLG CEO.

Forbes-Featured PLG Hospitality Transactions

New Construction

Bayfield, WI

Wild Rice Retreat
Wild Rice Retreat

New Construction

Joshua Tree, CA

Reset Hotel
Reset Hotel

Renovation

Dillon Beach, CA

Lawson's Landing
Lawson's Landing

PLG from coast to coast

New Jersey

PLG is an approved capital provider with New Jersey's C-PACE program

King County, WA

PLG is an approved capital provider in King County, WA (Metro Seattle)

Loren Biller: SVP of Originations, MVP of Billiards

Real People of PLG

Loren Biller
Loren Biller, Real People of PLG

Why did you decide to go into finance/real estate?

My Dad is an investor, and spent part of his career as a commercial sales broker.  He exposed me to the business at a young age.  His guidance and experiences led me to where I am today.  A lot of the things I’ve done in my career stemmed from spit balling ideas with Dad over a cold beer.

 

What drew you to C-PACE and PLG?

One word:  Rafi. I’ve known him for 10+ years. He is one of the “good guys” in finance. (And in life come to think of it.)

 

What's something you enjoy doing outside of work?

Billiards.  I play or practice almost every day. Recently started playing in tournaments in NYC and New Jersey. My favorite game is 9 ball. I often bring my cue with me when traveling, just in case there’s a good pool hall in the town I’m visiting.